Wafers India free essay sample

Bhikhubhai, chandubhai, and kanubhai virani supplying wafers and namkeen of local brands to the patrons of Astron cinema, Rajkot. Due to short supply of the product they decided to make their own product line. ? In 1982 company establish semi-automatic plan near vad-vajdi, kalwad oad, Rajkot . ? Capacity of production at beginning 200kg per hour and current capacity is 1000-1200kg per hour. ? Plant cover 85000sq. m. area in the outskirts of the Rajkot city. vision of the company is that they make at least one product for every occasion is a clear – cut vision of Balaji Group. This vision meets the buying capacity of an average Indian and it also reflects the motto to the provide best Quality product line. Channel of distribution Manufacturegt;Distributorgt;Dealergt;Retailergt;consumer ?Marketing mix ? ? ? ? Product Price Place Promotion ?Recruitment and selection ?Human resource information system ?Wage and salary administration ?Training and development ?Employee benefits and services ? ? ? ? S – Strength W- Weakness O- Opportunity T- Threats To find out consumer and shopkeeper awareness and sales promotion of balaji’s khakhara and product development and to know about share of balaji’s khakhra. We will write a custom essay sample on Wafers India or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page To extend knowledge ? To know market share of product ? To know consumer and storekeeper aware or about balaji’s khakhra. ?Conclusion is derived by oneself (Decision Maker) ? Sample size is only 60 stores and 100 consumer, which may not represent the overall population. ?Time limit ? Result derived for Rajkot city only. ?Awareness of product consumer as well as storekeeper ? Brand preference of Balaji Wafers Pvt Ltd ? Consumer Buying behavior ? Product development ? To launch more healthy product REVIEW OF LITERATURE †¢A title â€Å"Business Research Methodology† written by J. K. Sachdeva, published by Himalaya publishing house in the year 2008, 1st edition. †¢A title â€Å"Business Research methods† written by ALAN BRYMAN AND EMMA BELL. Published by Oxford University in the year 2003 1st edition. †¢A title â€Å"Research methodology, methods and techniques,† written by C. R Kothari published by new age international publisher in the year 2007 2nd edition. †¢A title â€Å"Marketing Management† written by ARUN KUMAR and N. MEENAKSHI published by vikash publishing house private limited in the year 2010 5th edition. ?Sample size of consumer:- 100 [Racecos ground] Sample size of storekeeper:- 60 [15 Different area of Rajkot city] ? Primary Data ? Survey of 2010-11 ? Observation ? Secondary Data ?Previous survey of 2009-10 ? Websites ANALYSIS AND INTERPRETATION Orders 180 160 140 120 100 80 60 40 20 0 169 100 Orders 2009-2010 100 2010-2011 169 Awareness 2010-2011 30 aware Not aware 70 market share 10% 20% 40% shreeji suraj balaji other 30% ? 65% consumer aware and 35% not aware of balaji’s khakhra. ?70% storekeeper aware and remaining are not aware about balaji’s khakhra. ?69% sales increase in the 2010 compare to 2009. Market share of the Balaji’s khakhra is 20%, 30% share is suraj khakhra and share of sheerji is 40% and remaining part is other ?Company should provide better service to the storekeeper for more sales ?Balaji wafers should produce health related food products because of future demand and people becoming more health conscious. ?Company should gives replacement guarantee for sales increase. ?Market share of the product is not good so gives more advertisement. Conclusion of the research is that awareness of product , sales and market share of the product compare to previous year.